realestate

NAR advises sellers of alternative listing options outside traditional MLS.

Association's Consumer Guide Offers General MLS Education Amid Ongoing Debate Over Clear Cooperation Policy.

T
he National Association of Realtors (NAR) has released a new consumer guide focused on Multiple Listing Services (MLSs), aiming to educate consumers about the benefits and value of MLSs in the residential real estate market. The guide covers basic information about what an MLS is, its services, and how it promotes fair housing and equal opportunity.

    Interestingly, the guide takes a nuanced stance on NAR's Clear Cooperation Policy, which requires agents to submit listings to the MLS within one business day of public marketing. While sellers are not obligated to list through the MLS, NAR advises them to discuss the pros and cons with their agent. If they choose not to use the MLS, sellers may be asked to sign a document verifying their decision.

    The overall message is pro-MLS, emphasizing that using it can help sellers reach a larger pool of buyers and potentially attract better offers. The guide also clarifies where offers of compensation can be shared or posted now that they cannot be included on the MLS – through common marketing vehicles such as flyers, signs, emails, or other communication mechanisms.

    In addition to promoting the use of the MLS, the guide highlights the value of working with an agent who has access to it. NAR emphasizes that agents are guided by ethical duties under the Code of Ethics, including protecting and promoting their clients' interests.

Real estate agents gather around a conference table discussing non-traditional MLS listings.