N
AR CEO Nykia Wright outlined her vision for 2025 at NVAR's INSPIRE24 conference, where she spoke with Ryan McLaughlin, CEO of the Northern Virginia Association of REALTORS. Wright emphasized that NAR will prioritize "extreme accountability" in its decision-making processes to protect consumers and support members' success.
Wright is focused on enhancing the member experience by addressing feedback that members often interact with the association in isolation. To achieve this, she aims to create personalized profiles for NAR constituents, acknowledging their diverse needs and experiences. This approach will enable NAR to better understand its members and tailor its services accordingly.
As Wright noted, "A competitive advantage is listening." With over 1.5 million members to engage with, NAR is committed to using this listening framework to inform its strategies and drive progress towards helping members achieve their goals. Ultimately, Wright stressed that trust is paramount, and NAR will continue to work tirelessly to earn the trust of its members and act in their best interests.
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