T
he National Association of REALTORS® is revamping its strategy to provide members with more effective tools, resources, and benefits. To achieve this, the association is directly engaging agents, brokers, and executives to identify which NAR programs and services are most crucial to their businesses.

    A recent survey was sent to a diverse group of members and executives to gauge the value they place on benefits such as research, industry news, education, professional development, business tools, advocacy, and the REALTOR® brand. The goal is to create a more member-centric approach that addresses modern-day needs.

    NAR CEO Nykia Wright emphasizes that the association's focus should be on helping REALTORS thrive in their daily business. The survey will help shape this vision by testing findings from previous interviews with agents and brokers at various career stages, as well as online and in-person focus groups.

    The results of the survey will inform improvements to the member experience, building on existing enhancements such as a revamped education portfolio and strengthened relationships with brokers and local/state associations. The ultimate goal is not to increase membership but to enhance the value each individual member receives from NAR, particularly by 2025 and beyond.