O
pendoor, a leading iBuyer, has introduced "Cash Plus," a new program for home sellers that offers an upfront payment and potential future profits if resale proceeds exceed acquisition and renovation costs. This initiative is part of the company's efforts to boost revenue and profitability.

    Under Cash Plus, Opendoor will provide sellers with a cash offer and fast payout, as well as additional funds after reselling the property. The program launches in Dallas, Nashville, and Raleigh, with plans to expand to all Opendoor markets. Sellers can benefit from both convenience and potential maximum profit, unlike traditional home selling.

    Opendoor's Key Connections program will connect interested sellers with partner agents who participate in this invite-only referral program. While the exact fee structure for participating agents is still being refined, they currently receive a 1% commission outside of the program. The company aims to convert more customers and provide local agent partners with additional home selling solutions.

    Cash Plus bridges the gap between cash offers and traditional sales by leveraging Opendoor's strengths in providing certainty through its Cash Offer and offering sellers the opportunity to gain more from using a market listing. This move is part of Opendoor's ongoing efforts to boost revenue and ultimately achieve profitability, despite posting significant losses over the past several years.