T
he Penn District, a once-neglected area in New York City, has undergone a dramatic transformation into a vibrant neighborhood that's "a place for everybody." According to Glen Weiss, executive vice president and co-head of real estate at Vornado Realty Trust, the company behind the revitalization, this is a long-term effort that's unfolding in phases. Unlike other high-profile developments like Hudson Yards or Rockefeller Center, which were built from scratch, Penn District is an amalgamation of existing properties dating back to the early 20th century.
Weiss describes the transformation as "a chapter-by-chapter story," with each new development and amenity contributing to a growing sense of community. While it's not yet widely known, the district has become a hub for office workers, residents, and commuters alike, thanks in part to its unparalleled transportation links. Over $5 billion in public and private investment has poured into the area over the past decade, with Vornado alone committing $2.4 billion.
The company has redeveloped 5.2 million square feet of the 10 million it controls in the district, focusing on Penn 1 and Penn 2 – two state-of-the-art office towers with soaring lobbies and amenity-rich spaces. The Moynihan Train Hall, a joint project with New York State, Amtrak, and the MTA, has also been transformed into a food hall featuring popular brands like Jacob's Pickles and Magnolia Bakery.
Vornado is planning special events for 2025 to further promote the district, which will include a 250-foot-long retail corridor along 32nd Street (Runway 32) targeting contemporary fashion brands. The company has also secured leases with major retailers like Primark, which will open its first Manhattan store in the former Old Navy space.
The Penn District is now home to companies like Meta, Interpublic Group of Companies, and Apple Music, with Major League Soccer set to move in next year. Weiss notes that rents are increasing as demand for office space grows, but emphasizes that there's still a need for high-quality, amenity-rich spaces near transportation hubs.
To create a welcoming atmosphere, Vornado has invested in landscaped outdoor plazas and new sidewalks, including Plaza 33 – a vehicle-free pedestrian promenade along 33rd Street. The company has also formed a public safety task force to enhance the area's safety and cleanliness.
Weiss credits the opening of the Moynihan Train Hall and the new Long Island Rail Road concourse as key factors in transforming the district's psychology and attracting visitors. With multiple phases of development planned, including the Hotel Pennsylvania site, Weiss believes that Penn District has become a true community with soul – a place where people want to stay and enjoy New York City.
