J
ohn Finn, co-founder of Virginia's largest Black-owned brokerage, United Real Estate Richmond, has spent nearly 50 years in real estate. He believes that diversity is key to success and that real estate professionals have a responsibility to participate in community development. "No one buys a home until they've bought the community," he says.

    Finn's commitment to his community has earned him the Richmond Association of Realtors' 2024 Civic Leader of the Year award. He's involved with several nonprofits, including the Beta Gamma Lambda Education Foundation, which provides college scholarships to disadvantaged youth. Finn also advocates for property rights and homeownership opportunities for all.

    The Finn brothers founded URE Richmond 10 years ago, and it has become the largest Black-owned real estate brokerage in Virginia with over 250 agents. The firm's diversity is a major factor in its success: "When diversity is your goal, excellence is the product," John Finn says. With agents from six continents and fluent in over 40 languages, URE Richmond is recognized as one of the most diverse brokerages in the Mid-Atlantic region.

    Despite some companies scaling back their DEI efforts, Finn believes it's essential for real estate firms to prioritize diversity, equity, and inclusion. "DEI practices help address historical disparities and promote effective service to diverse populations," he argues. To achieve this, Finn suggests taking a hard look at internal practices and making changes to make the business more accessible and inclusive.

    Finn has seen progress in the industry over his decades-long career, including becoming the first minority president of his association after 92 consecutive white presidents. He sees this as an example of "slow yet undeniable progress toward diversity and inclusion." His experience also highlights the importance of fostering a supportive culture within the industry, starting with outreach and good leadership.

    The next generation of agents is increasingly diverse, with 40% of NAR members with two years or less of experience being non-white. Finn sees this as a positive sign of the industry's commitment to inclusivity and believes it will lead to a refresh in the profession. "Newer, younger blood in the industry is a good thing," he says.