realestate

RatePlug Launches Integrated Home Search and Financing Solution

Affordable home search, mortgage rates, pre-approval and lead scoring for agents and lenders.

T
he real estate industry is witnessing a surge in technological innovations, with companies constantly pushing the boundaries of what's possible. Here are some of the latest developments that are shaping the sector.

    Afordal, launched by RatePlug, combines home search and financing tools to help agents and lenders connect with qualified buyers more efficiently. This platform includes live mortgage rates, pre-approval, and eligibility for special loan programs, making it easier for professionals to engage their customers effectively.

    "Afordal solves one of the biggest pain points in residential real estate: aligning what homebuyers want with what they can afford," said Brad Springer, co-president of RatePlug. "It gives buyers a clear path forward, allowing professionals to prioritize contacts based on credit behavior and listing readiness."

    Built on RatePlug's acquisition of HomeASAP, Afordal incorporates AI-driven lead scoring and CRM integration to streamline collaboration across the transaction process.

    Goby Homes has introduced a communication platform designed to minimize disruptions in residential real estate transactions. The tool provides a secure, centralized space for managing documents, tracking responsibilities, and improving transparency throughout the deal process.

    Transactions often fall apart due to missed information, unclear roles, and lack of real-time transparency. Goby Homes aims to reduce these blind spots and streamline collaboration while keeping sensitive information protected.

    Other notable developments include RentSpree's launch of RentEdge, a modular platform for MLSs to boost rental activity and agent engagement; HomeSmart's integration of Realtors Property Resource (RPR) data into its RealSmart Agent platform; and the partnership between REcore and Lundy Inc. to bring AI-powered assistant Navigator to markets nationwide.

RatePlug launches home search and financing solution, integrating mortgage options nationwide.