R
eal estate agents are receiving a financial boost as Upfront, a platform for brokers and their agents, partners with Loft47 to integrate its commission advance technology. This move addresses market changes and improves cash flow for agents and brokerages. The partnership offers a timely solution to agent liquidity needs, which have been impacted by declining transaction volumes.

    Upfront's innovative commission advance platform will be integrated into Liquid's back-office system, allowing brokerages to give their agents immediate access to earned commissions upon going to contract. This improves cash flow and agent retention. Brokerages can choose to fund advances themselves or leverage Upfront's capital, providing flexibility.

    "This partnership maximizes value for brokers and agents by directly impacting key metrics like recruitment, retention, and revenue," said Pierre Calzadilla, co-founder of Upfront. "Agents benefit from a seamless experience and favorable terms, and brokers see a positive impact on their bottom line."

    The integration is now available to real estate professionals across the U.S. and will soon be launched in Canada. US-based Loft47 clients can now offer Upfront to provide working capital for their agents.

    Upfront's mission is to empower agents and brokers with faster access to commissions, innovative tools, and brokerage-level solutions that drive growth and boost agent satisfaction. The company aims to transform how real estate professionals manage their finances and achieve their goals.

    Liquid by Loft47 is a commission advance technology designed to provide real estate agents with greater financial flexibility and funding options. It's built on the back of Loft47's leading back-office accounting solution, which delivers critical insights and process automation that optimize brokerage efficiency.