A
s brokers look ahead to 2025, they're shifting focus from industry changes to reengaging with their agents and fostering a sense of community. At the RISMedia Power Broker Forum, leaders discussed the importance of supporting agents' success and well-being after a year marked by significant challenges.

    Dan Duffy, founder and CEO of United Real Estate, emphasized the need to gather feedback from agents through internal surveys to understand what they value most and how brokers can improve their support. His brokerage has taken this approach further by hiring a "chief fun officer" to plan events that promote agent camaraderie.

    Dava Davin, founder and CEO of Portside Real Estate Group, highlighted the importance of celebrating successes and acknowledging agents' hard work amidst industry changes. Brokers like Wendy Forsythe of eXp Realty are also prioritizing their agents' needs, providing tools and training to help them adapt to market demands.

    Forsythe noted that investing in skills development is crucial for agents to remain competitive, especially with inventory increasing in some regions and a new presidential administration on the horizon. Brokers must focus on spreading a mindset of abundance, resilience, and opportunity among their teams, as those who do are better equipped to navigate challenges.