R
eal Brokerage has unveiled a slew of updates, including the highly anticipated Real Wallet and enhancements to its AI assistant Leo. The company is placing significant bets on its proprietary technology, with major updates to agent tools and features following its RISE 2024 conference in Las Vegas.
The long-awaited Real Wallet platform allows agents to manage their finances seamlessly, integrating earnings, revenue share, and equity into one platform. Initially available only to select agents in the US and Canada, it enables business checking accounts or lines of credit with financial partner Thread Bank or directly through Real, respectively. Agents can also earn promotional rewards points redeemable for reduced brokerage and transaction fees.
CEO Tamir Poleg expects wide adoption of the tool, noting its potential to offer branded credit cards to team members, a unique feature among brokerages.
The company has also upgraded its Leo AI assistant, now known as Leo CoPilot, which serves as an agent command center anticipating each agent's needs and providing personalized support. The AI technology taps into user interactions across the 12,000+ user base, answering natural language questions and suggesting relevant information to streamline operations.
Since its launch, Leo has handled over 180,000 context-specific inquiries, reducing reliance on support teams with its use of GPT technology. A future version, Leo for Clients, is expected to roll out next year, redefining client-agent interactions through direct communication with the AI assistant. This platform will enable clients to text a dedicated phone number for information about recommended properties, schedule tours, and access open house info, among other features.
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Real Estate Firm Enhances Agent Financial Capabilities with AI Technology
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