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SI Research has expanded its comprehensive study on end-buyers in the promotional products industry, incorporating fresh market segments and new data-driven insights. This year's research breaks down consumer behavior by age, region, and more, with a new infographic released each week highlighting specific demographics.
Our first segment focuses on the real estate sector, which generated over $800 million in sales for the promo industry last year. Despite challenges in the housing market, such as high interest rates and rising prices, real estate agencies can leverage promotional products to engage prospective buyers. Interestingly, end-buyers in this sector tend to favor name-brand goods: 8 in 10 reported a more positive view of an advertiser offering brand-name apparel.
Click here for a PDF of this infographic.
