T
he brokerage business is constantly evolving, with frequent mergers and acquisitions shaping the industry landscape. Here are some recent developments across the US:

    In Tucson, Arizona, RE/MAX has welcomed a new top team, RE/MAX Horizon, led by Becky Dwaileebe and Melody Contreras. The duo brought their 20-agent team from Eclipse Real Estate Group at Realty Executives to the new office, citing RE/MAX's powerful brand presence as a key factor in their decision.

    Susan Falck-Neal, broker/owner of ERA Integrity Real Estate, has rebranded her company as RE/MAX First Integrity. She sees this move as a step towards long-term growth and sustainability, allowing her to provide better tools and opportunities for her agents and clients.

    Coldwell Banker Premier has expanded its presence in Virginia through a merger with Coldwell Banker NOW. The combined entity boasts $600 million in sales volume and a shared "agent-first focus." The merged company now operates under the Coldwell Banker Premier banner, with over 300 agents across five states.

    In Florida, SVR Realty has merged with ERA Davis & Linn to form ERA ONETEAM Realty, bringing together over 200 agents from five offices. The merger aims to leverage combined strengths and provide exceptional service to clients while bolstering commercial and development lines of business.

    Century 21 has expanded in the Midwest by acquiring Benefit Realty, a 20-year-old independent firm led by broker/owner Angela Kallay. The move allows Kallay's team to maintain their community connection while adding a global support network and internationally recognized name to their services.

    The Century 21 brand has also introduced a new ad campaign, "The Joy of Home," which focuses on the emotional experience of homeownership and connection with one's community.