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ealtor.com, the only national real estate search engine that allows consumers to find National Association of REALTORS members, has launched an enhanced profile product for real estate professionals. This new feature is available as a subscription and enables agents to stand out in a crowded market by showcasing their expertise.

    Enhanced profiles are easily identifiable with a yellow border and larger size compared to basic profiles. They also offer lead generation capabilities, allowing consumers to connect directly with the agent or complete a lead form that directs information to realtor.com's referral networks.

    In addition to enhanced profiles, Realtor.com is emphasizing the importance of completing free profiles for all agents. By filling out their profile completely, including past sales, ratings, and reviews, agents can improve their visibility in search results. Agents who are NAR members will also be distinguished with a "R" block and receive preferential placement in search results.

    Starting September 3, non-NAR member agents will be included in Realtor.com's searchable professional database, allowing consumers to filter their search for REALTORS only. This change aims to highlight the benefits of hiring an agent who is a REALTOR, emphasizing their adherence to a Code of Ethics and commitment to professionalism.