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E/MAX Holdings, Inc., the parent company of RE/MAX, one of the world's leading real estate franchisors, has launched a groundbreaking commerce media network in partnership with Motto Mortgage and media agency Kontrol Media. This initiative positions RE/MAX as the first real estate brand to enter the commerce media space, furthering its commitment to revolutionizing the convergence of real estate and advertising.
The new network leverages RE/MAX's extensive digital ecosystem, including websites, email newsletters, and in-property displays, to connect advertisers with consumers at key moments in their homebuying journey. This platform offers a unique opportunity for brands to reach their ideal audience across various channels, including mobile, desktop, email, social media, and experiential.
"We're creating a dynamic marketplace where brands can engage with consumers in meaningful ways while reinforcing the RE/MAX brand's leadership in innovation," said Erik Carlson, CEO of RE/MAX Holdings. "This initiative reflects our dedication to staying ahead of industry trends while maintaining our focus on building trust and delivering value."
The commerce media network will provide advertisers with seamless integration, robust analytics, and precision targeting capabilities. With this launch, RE/MAX aims to transform its vast audience into a new revenue-generating opportunity while delivering enhanced value to all stakeholders.
Key statistics highlight the reach and engagement of RE/MAX's digital properties:
* 7.6M monthly users
* 53M+ monthly page views
* 4+ minute average engagement time
* 4.3 average views per session
* 2.5M+ registered users across remax.com and remax.ca
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