T
he acquisition of Redfin by Rocket is expected to bring significant changes to the real estate industry, potentially moving it closer to a "super app" approach that integrates various services into one platform. This could disrupt the lending world, but experts say it won't eliminate the need for real estate agents.

    Rocket's access to Redfin's consumer data and its network of agents will enable the company to offer its products earlier in the homebuying process, potentially giving it a competitive edge. Zillow has already taken a similar approach by bundling its home loans and other transaction tools, which has been successful.

    However, real estate agents' local market expertise remains invaluable, even as the industry shifts towards more digitized transactions. Agents will need to adapt by embracing digital tools that free up their time to focus on providing personalized guidance and insights to clients.

    The acquisition is expected to help Rocket bolster its purchase loans business by funneling Redfin buyers into the loan process earlier in their journey. This could be a game-changer for the company, which has historically relied heavily on refinance loans. The integration of Zillow Home Loans into its platform has contributed significantly to Zillow's mortgage revenue growth.

    The "super app" concept could potentially disrupt the lending world and put Rocket in a strong competitive position. While other lenders may not immediately change their business models, they will need to keep an eye on this development. Ultimately, agents who can leverage digital tools effectively while maintaining their local market expertise will be best positioned for success in this evolving landscape.