O
n the RealTrending podcast, host Tracey Velt chats with Tami Pardee, founder of Pardee Properties in Venice, California. Pardee's boutique brokerage is redefining high-touch service and operations in real estate by adopting a unique approach inspired by her background in the entertainment industry.

    Pardee reveals how she applied production team structures to create an efficient model that has driven her company's success, making Pardee Properties one of Southern California's most respected brokerages. This conversation excerpt has been edited for length and clarity.

    Velt asks about market trends in the Palisades area: "Are you seeing a lot of movement in terms of people clearing out or rebuilding?" Pardee responds, "It's mixed. Initially, everyone thought they'd rebuild, but now there are more lots on the market – around 200." She notes that some homeowners are choosing to move permanently into their second homes, accelerating life plans.

    Pardee explains that people who once planned to retire in 10 years are moving sooner or relocating elsewhere due to remote work options. Velt praises Pardee's success as a female business owner and fixture in the RealTrends Verified rankings. Pardee shares her approach to scaling company culture: "I don't want 500 agents; I want 30 high-producing agents that I can support deeply."

    By focusing on developing a small, high-performing team rather than expanding headcount, Pardee aims to maintain exceptional quality control and drive business growth – with this year's projected revenue of $600-700 million.