H
ere are 10 questions every listing agent should be prepared to answer:

    Is the agent you're considering hiring a Realtor? If so, reassure them that being a Realtor means they're ethically obligated to act in their best interests.

    What services can you provide and what's your depth of market knowledge? Present a clear pricing plan backed by data that balances attracting offers quickly with ensuring fair and satisfactory offers.

    Can you explain the terms of our listing contract? This will lay out the type of professional representation you'll provide and how you'll be paid for those services. Remember, agent compensation is fully negotiable and not set by law.

    How do you plan to market my home and reach potential buyers? Discuss types of marketing methods, including using the MLS, and their pros and cons.

    Should I offer buy-side compensation or concessions? This may lead to a better or faster offer, but be prepared to share your perspective based on experience and market conditions. Avoid steering or the perception of steering by presenting information in a neutral way.

    What's your strategy for pricing my home? Be prepared to back up your answer with data and explain how you'll balance attracting offers quickly with ensuring fair prices.

    How will we handle showings and feedback from potential buyers? Make sure sellers understand what they can expect during the showing process.

    Can you provide examples of successful sales in our area and how you've helped other clients achieve their goals?

    What's your approach to negotiating offers and counteroffers? Be prepared to explain your strategy and how you'll work with the seller to get the best possible outcome.

    How will we measure the success of our listing agreement, and what metrics will we use to track progress?