B
reaking into the luxury market requires establishing a strong presence. A recent survey of South Florida agents sheds light on how they define luxury real estate.

    According to the survey, luxury properties are characterized by high-end finishes, expansive outdoor spaces, and prime locations. Agents also emphasized the importance of unique features such as private elevators, wine cellars, and smart home technology.

    When it comes to marketing these properties, agents rely heavily on social media and online platforms to reach a wider audience. They also prioritize building relationships with potential buyers and showcasing the property's lifestyle benefits.

    The survey highlights the growing demand for luxury real estate in South Florida, driven by international buyers and high-net-worth individuals seeking exclusive properties with unparalleled amenities. As the market continues to evolve, agents must adapt their strategies to meet the changing needs of these discerning clients.

    Key statistics from the survey include:

    * 80% of agents believe that luxury properties should have a minimum price point of $1 million

    * 60% prioritize prime locations over other factors such as square footage or amenities

    * 50% of agents report an increase in international buyers seeking luxury properties in South Florida

    By understanding what drives the luxury market, agents can better serve their clients and stay ahead of the competition.