T
he real estate market has been quietly deteriorating, with rising costs and interest rates making it increasingly difficult for people to afford homes. Experts predict a pending crash that will be worse than the 2008 crisis, and professionals in the industry need to adapt to thrive.

    To overcome these challenges, experts recommend redefining your idea of housing by focusing on smaller properties like tiny homes and ADUs (Accessory Dwelling Units). These options are becoming more popular due to affordability concerns and can be built faster and more efficiently using factory-built methods.

    Another key strategy is to provide exponentially more value than competitors by offering unique benefits that go beyond price. This can include creative funding options, as seen in the business model of Trio Realty Partners' Tatiana Zagorovski, who offers financing solutions for lower-income buyers.

    Leveraging technology is also crucial, but it's essential to use it in a way that creates direct benefits to your business. AI and automation can help with tasks like lead categorization and underwriting, enabling you to scale your business development activities.

    In a slow market, it's critical to lean more heavily into marketing efforts to stay top of mind with prospects and maintain name recognition. This includes growing authority through thought leadership by demonstrating knowledge and capabilities.

    Finally, approach recruiting from a holistic perspective by looking beyond job boards and social media to find top-tier talent. Building relationships with trusted colleagues or peers can lead to long-tenured employees who are invested in your business's success.