B
efore the New Year’s Eve ball drops, we spotlight the Times Square Alliance, headed by Tom Harris, for clearing a dozen illicit pot shops and cleaning up the tourist‑crowded Bowtie. Three other developments shape the district.

    First, Jamestown’s One Times Square, once the empty ball‑drop tower, has been re‑clad and turned into a 21st‑century visitor hub. It hosts a museum‑style exhibit, tech‑driven brand activations, and a viewing deck. The $550 million New Year’s Eve Ball Experience opens this month with 19th‑floor access, but the full interactive history tour won’t debut until 2026.

    Second, the Brill Building now houses two Escape Game attractions under a long‑term lease. The $5 million investment created a 5,000‑sq‑ft space with six escape rooms and two game‑show studios. Sidewalk entrances let guests sign up for the December 15 launch.

    Third, the long‑vacant 701 Seventh Ave spot at West 47th St has become a “Friends”‑themed Central Perk café. Cushman & Wakefield’s Steven Soutendijk clarified it’s a pop‑up, not a permanent lease; the landlord can reclaim the space once a long‑term tenant is found. He hopes the café’s popularity will draw regular retailers soon.