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tarting out as a real‑estate agent means building a client base and reputation from scratch—a process that can feel slow and exhausting. Bob Zimmer of Zimmer Real Estate Group (Beachwood) and Enzo Perfetto of Enzoco Homes (Munson) shared practical advice for newcomers on establishing trust, anticipating obstacles, and launching their careers.
**Q: How do you earn a new client’s trust?**
Zimmer: Begin with an honest dialogue about your business practices and aim to form a genuine relationship. Real‑estate transactions are more than contracts; learn about the client’s lifestyle, aspirations, and needs.
Perfetto: Promise less, deliver more. Exceed expectations early—complete tasks ahead of schedule and offer extra value. This immediate win builds confidence and lays the groundwork for future referrals.
**Q: What would you have known before entering the field?**
Zimmer: I wish I’d asked seasoned agents about time‑management strategies, office support structures, and training opportunities. Understanding the local community’s dynamics is as vital as the financial side.
Perfetto: Thorough market research is non‑negotiable. Know current sales, listings, and price ranges so you can present accurate comparables. Clients appreciate transparency and rarely regret a well‑informed decision.
**Q: How can a new agent balance work and life?**
Zimmer: Schedule intentional downtime; the industry’s pace can blur boundaries. While client service is paramount, protecting personal time prevents burnout.
Perfetto: Enjoy the work you do, but stay vigilant about over‑committing. A healthy balance keeps you present for family, recreation, and self‑care, ensuring sustained energy and enthusiasm.
Together, Zimmer and Perfetto emphasize that trust, market knowledge, and a mindful work/life rhythm are the pillars of a thriving real‑estate career.
