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ouTube is a treasure trove of real‑estate content, yet the sheer volume can feel overwhelming. For agents, creating a channel is a powerful way to increase exposure, improve SEO, and position yourself as the local expert—establishing credibility before a potential client even calls.
Below are 17 standout channels that illustrate different strategies and offer actionable take‑aways. Use them as inspiration for your own content plan.
1. **Ken Pozek (@kenpozek)** – Ken built a $1.2 B portfolio in Orlando using YouTube as lead generation.
*Tip:* Share the latest local developments first; invest in quality video production when your budget allows.
2. **Sarah Maslowski (@movingtoGeorgia)** – Sarah’s Atlanta‑centric videos feature catchy titles and aerial shots.
*Tip:* Craft intriguing titles and incorporate drone footage to boost engagement.
3. **Chris Voss (@NegotiationMastery)** – Former FBI negotiator, his tactics apply to any sales role.
*Tip:* Watch “How to get the truth without asking” to uncover client motivations; read *Never Split the Difference*.
4. **Audra Lambert (@audralambert)** – Orange County agent who explains her “why” upfront.
*Tip:* Be authentic and include an introductory video that outlines your journey.
5. **Ricky Carruth (@rickycarruth)** – 12‑year veteran with playlists on industry hot topics.
*Tip:* Organize content into playlists and start creating—perfection can wait.
6. **Bigger Pockets (@biggerpockets)** – Premier investing channel with 1,000+ podcast episodes.
*Tip:* Specialize in one niche (e.g., investing) and upload your podcast to broaden reach.
7. **Grant Cardone (@grantcardone)** – 3 M subscribers, wealth‑building focus.
*Tip:* Align thumbnails and titles with your brand; cover non‑real‑estate topics that benefit your audience.
8. **Sotheby’s International Realty (@sothebysrealty)** – Luxury property showcases worldwide.
*Tip:* For high‑end listings, hire top photographers/videographers and post the videos on your own channel.
9. **Ryan Serhant (@ryanserhant)** – Celebrity home tours and agent advice.
*Tip:* Offer entertaining content; keep your banner clean and readable.
10. **Kati Spaniak (@katispaniak)** – Lead‑generation focus with free seller playbooks.
*Tip:* Provide immediate value and a clear call‑to‑action for out‑of‑state sellers.
11. **James Shaw (@jamesdshaw)** – Daily calls, masterclasses, and community insights.
*Tip:* Search by topic to find relevant videos; engage with the agent community.
12. **Karen Carr (@KarenCarr)** – Guides agents on building YouTube followings.
*Tip:* Learn from proven strategies; add resource links to your bio.
13. **Brandon Mulrenin (@BrandonMulrenin)** – Reverse Selling method and agent interviews.
*Tip:* Use descriptive titles for coaching content; keep thumbnails readable with a close‑up of yourself.
14. **Ashley Harwood (@MoveOverExtroverts)** – Introvert‑friendly real‑estate advice.
*Tip:* Offer recorded book club sessions; maintain brand‑consistent colors.
15. **Brandon Blankenship (@LivingChicagoSuburbs)** – Social‑media‑driven Chicago market authority.
*Tip:* Use local market graphics in your banner; create comparison videos to educate relocation buyers.
16. **Jackie Baker (@JackieBaker)** – “No‑BS” channel with practical buyer/seller tips.
*Tip:* Be candid to build trust; add a QR code on your banner for out‑of‑market referrals.
17. **Alexandra Fasulo (@AlexandraFasuloBiz)** – Land‑acquisition and development journey.
*Tip:* Share your story to involve viewers; a simple phone camera can suffice.
**Takeaway**
These channels demonstrate how to attract viewers with compelling titles, high‑quality visuals, and genuine storytelling. Use their tactics—playlist organization, niche focus, authentic branding—to elevate your own channel. Combine these insights with the latest tech, lead‑gen, and marketing tools for a comprehensive growth strategy.
