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ordial, a leading cross-channel marketing platform, has announced several strategic leadership promotions to support its rapid expansion across media, real estate, travel, and other enterprise verticals. The company empowers brands to fully automate their marketing strategies with its AI-powered platform.

    Enterprises in new verticals are adopting Cordial's unified platform to drive revenue at scale through real-time data unification, tech stack consolidation, omnichannel messaging, and dynamic personalization. "Rapidly evolving customer expectations require a better answer," said Matt Howland, newly promoted President of Cordial. "Our momentum with leading brands like BuzzFeed, HuffPost, Virgin Voyages, and Realtor.com shows that our intent-driven marketing approach reshapes how brands connect with customers across industries."

    Cordial's platform has yielded remarkable results for media companies like HuffPost, which transformed its email strategy from driving website traffic to becoming a membership revenue generator. Using Cordial's segmentation and targeting capabilities, HuffPost created specialized message streams for donation appeals, contributing to over 150% year-over-year member revenue growth.

    To support this growth trajectory, Cordial has promoted several key leaders: Matt Howland is now President and Chief Product & Engineering Officer; Amy Strasser is VP of Product Management, bringing her SaaS and customer-centric innovation expertise; Jeni Bishop is VP of Marketing, with 15 years of experience driving brand and marketing growth for B2B companies; Katie Chandler is now VP of Finance, bringing over 15 years of finance and accounting expertise.