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ttracting and retaining top performers in real estate goes beyond just offering a competitive salary. It's about providing the tools, opportunities, and culture that allow agents to thrive.

    In an industry where nearly 20% of agents switch brokerages each year, what keeps them loyal? According to a panel of high-producing agents at the T3 Leadership Summit, it comes down to three key factors: leadership, culture, and opportunity. These "secret agents," all producing over $25 million annually, shared their reasons for loving their current brokerages.

    For Chris Hickman, a Dallas-based agent with Ebby Halliday, it's about the personal connection he has with his brokerage's leader, who passed away in 2015. He appreciates the company's "homegrown feeling" and family-like environment. Marla Sewall, another Dallas agent, praises Compass for being "agent-centered," providing support to both top producers and newer agents alike.

    Michael Hershenberg, a team leader with The Real Brokerage, values the company's leadership, technology, and financial opportunities that allow him to build wealth and own his success. He appreciates the chance to train others across the company and earn compensation for it.

    Industry experts note that there is significant agent movement, with 16-18% of agents switching brokerages each year. However, high-producing agents like those on the panel are less likely to make a change, with just under 10% moving annually.

    If you're considering a switch, Hickman advises looking inward first and identifying what matters most to you in a brokerage. Don't get caught up in what's not working – know what you're looking for in a company culture, education, and opportunities.