*
*Voices of Affluence** – Greece’s inaugural survey of ultra‑high‑net‑worth individuals (UHNWIs) gathered 250 responses from 30 countries.
- **Purchase intent:** 63 % plan to buy Greek property; 52 % of international buyers also consider other Mediterranean destinations.
- **Market share:** Greece captures 2 % of the €50 bn Mediterranean luxury market, equating to roughly €1 bn annually.
- **Price parity:** Greek destinations now match prices in Mallorca, Ibiza, and Tuscany.
- **High‑budget buyers:** 10 % are centi‑millionaires with budgets above €10 m.
- **New buyer archetype:** The “Romantic Affluent” – average age 54, median spend €2.5 m, prioritising authenticity over ostentation.
**International vs. domestic buyers**
- 67 % of respondents are international: US 12 %, UK 10 %, France 8 %, Germany 7 %, Switzerland 6 %, GCC 4 %.
- 33 % are Greek, showing strong domestic luxury demand.
**Price comparisons**
- Mykonos €10,800/m² vs. Ibiza €11,600/m²
- Athens Riviera €10,500/m² vs. Dubai coastal €12,600/m²
- Corfu €8,900/m² vs. Mallorca €9,900/m²
- Peloponnese €5,500/m² vs. Tuscany €4,000/m²
**Economic confidence**
- 83 % expect Greece’s economy to stay stable or improve.
- 76 % foresee property values holding or rising; only 20 % anticipate a decline, yet many still intend to buy for lifestyle reasons.
**Regional preferences**
- Greek buyers: Athens Riviera 42 %, Cyclades 28 %, Peloponnese 15 %, Ionian Islands 10 %.
- International buyers: Cyclades 40 %, Ionian Islands 20 %, Athens Riviera 15 %, Crete/Dodecanese 10 %.
**Methodology**
Survey ran 4–17 Sept 2025, 250 completed responses, ±6 % margin of error. Findings validated against €550 m in prime and super‑prime transactions and a price analysis of 2,145 properties across the Sotheby’s International Realty network.
The report confirms Greece’s price parity with mature Mediterranean markets while highlighting a 2 % market share, signalling substantial growth potential. Enhanced transparency and institutional investment could deepen the luxury real estate sector.
