U
nited Real Estate is expanding its national presence with the addition of MORE Realty, Oregon's largest residential real estate brokerage. This marks United's second major affiliation in a year, following Premiere Plus Realty in Florida last year. MORE Realty operates in Oregon, Washington, Nevada, and New Mexico, and has grown to 900 agents since its founding by Denise and Paul Knighton in 2015.

    The partnership will support MORE Realty's goal of tripling the number of clients it serves over the next few years. United Real Estate's resources will also enable MORE to expand further in the West this year, presenting additional growth opportunities for the company. The affiliation increases United's national market share as it extends its reach across 34 states.

    United Real Estate has seen significant growth, with an agent count increase of 13% in 2023 and a current total exceeding 22,000 agents. Recent mergers in Alabama, Louisiana, and Texas have also contributed to the company's expansion. United President Rick Haase said the partnership will provide MORE Realty with "rocket fuel" for its growth, while Paul Knighton noted that United's purchasing power was a major factor in their decision to affiliate.

    MORE Realty will continue to be owned and led by the Knightons, retaining its existing branding and staff under the United Real Estate umbrella.