U
nited Real Estate, the nation's eighth-largest brokerage, has strengthened its foothold in Greater New Orleans through a merger with Real Estate Resource Group. This is the second major brokerage to join United this year, following the February 2024 merger with Team Geaux Realty.
The combined operations include three offices in New Orleans, Metairie, and Mandeville, with nearly 200 agents now under the United banner. As part of the partnership, RERG affiliates will gain access to powerful property marketing and branding platforms, agent training and professional development systems, healthcare plans, wealth planning services, and innovative programs that create outstanding transactions for agents and clients.
United Real Estate President Rick Haase reflected on the company's strategic growth strategy, stating, "The accelerating growth in the Greater New Orleans market is gratifying and will continue in the months ahead. Our mission is to improve the financial trajectories of brokerages and agents by delivering high levels of support and services."
Managing Partner of Real Estate Resource Group Ken Rayer explained why United was the best fit for their company, citing a flat-fee agent compensation model similar to theirs and the level of support and resources only a large national partner can offer. "We didn't want to join a commission-split model brokerage, which would increase our agents' cost of doing business," he said.
United | Partners CEO Tom Bookhardt emphasized how the merger supports organizational growth and enhanced support and services for agents and clients. "This strategic partnership aligns our strengths, enhances our service offerings, and ultimately elevates the value we bring to our clients and communities."
United Real Estate operates in 32 states with 159 offices and over 21,000 agents, producing over 70,000 transactions and $27.8 billion in sales volume in 2023. The company's proprietary cloud-based Bullseye platform delivers a more profitable outcome for agents and brokers.
The merger is part of United Real Estate Group's efforts to address the unique market needs of suburban, major metropolitan urban, and rural markets. With over 590 offices and 23,100 real estate professionals across four continents, the company produced over 89,000 transactions and $35.2 billion in sales volume in 2023.
