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    United Real Estate: A Thriving Brokerage in Turbulent Times

    At a time when other real estate brokerages are struggling, United Real Estate is thriving. With 21,000 agents across 159 offices in 32 states, the company has grown exponentially over the past decade and now ranks as the eighth-largest brokerage by transactions.

    United's success can be attributed to its innovative approach, which prioritizes agent profitability and happiness above all else. The company charges a flat monthly fee for marketing, training, and technology resources, rather than taking a traditional commission split. This model has attracted top-producing agents and brokers, fueling United's rapid growth.

    "We intentionally built something that wasn't an incremental improvement on the status quo," says CEO Dan Duffy. "We wanted to create something with resilience and efficient delivery of services and products so our agents and brokers could win."

    United's people-first culture is a key differentiator, with leaders emphasizing the importance of treating agents with respect and care. The company has built a strong reputation for supporting its agents, which has led to remarkable growth despite market downturns.

    "We're not only weathering the storm but doing incredibly well," Duffy says, referring to the aftermath of the National Association of REALTORS' (NAR) commission lawsuit settlement. "We should send the lawyers a thank-you. It made our business stronger."

    United's strategic investments in technology and agent support systems have also contributed to its success. The company has built a proprietary cloud-based platform that offers CRM, marketing, lead generation, SEO-optimized websites, and more – all at no additional cost to agents.

    "We really focused on the agents, their branding, their websites," says Chief Technology Officer David Dickey of building the Bullseye platform. "We wanted to create something that would help them win."

    United's focus on training and equipping its network has allowed the company to maintain its strong momentum even as the market cools. The company plans to roll out a new logo and fine-tune its marketing tools and programs to better support existing agents and attract new brokerages.

    "We know once agents see our toolkit and our model, it becomes really hard for them to say, 'no, this isn't an opportunity for me,'" says Vice President of Marketing Amanda Cline.

    Despite the challenges facing the real estate industry, United Real Estate remains optimistic about its future. With a strong culture, innovative approach, and strategic investments in technology and agent support, the company is well-positioned for continued growth and success.