D
arryl Davis, a bestselling author and founder of the "Power Agent" coaching program, shares his insights on how to succeed in today's real estate market. As he emphasizes, being active, consistent, and committed is key, along with generating more listings. Davis suggests that agents should focus on prospecting and getting face-to-face with potential clients, which can be as simple as speaking to two new people every day.

    To win listings, Davis recommends finding what works best for each agent, whether it's calling FSBOs or expireds, door knocking, or other methods. He stresses the importance of committing to a strategy that resonates with them and doing it consistently. "The best one is the one that you're going to commit to and do," he advises.

    When faced with hard times, Davis suggests recommitting, reinventing, and thinking like they're starting from scratch every morning. He believes knowing one's "why" is crucial in pushing through challenges. When agents are clear about their purpose, whether it's serving clients or achieving personal goals, commitment becomes the driving force.

    Davis also highlights the significance of being a listing agent, as it can generate multiple pieces of business and opportunities to promote oneself and attract more buyers. He recommends working with FSBOs, as this can lead to potential appointments and listings. To secure a listing, Davis advises asking for the listing side only and negotiating the buyer offer later.

    In terms of compensation, Davis suggests not offering buy-side offers unless instructed otherwise by the broker. This approach can result in higher commissions and reduced liability for agents. He also emphasizes the importance of brokers leading their agents through practice changes and market fluctuations, articulating a clear vision that inspires commitment from their team members.