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dam Neumann's next venture is Workflow, a coworking space that diverges from WeWork's party atmosphere and focuses on sustainability and productivity. Unlike WeWork, Workflow won't sign long-term leases with landlords; instead, it will occupy office space in buildings owned by Flow, the Miami-based apartment startup co-founded by Neumann, or partner with landlords to manage existing spaces.

    Neumann told Bloomberg that Workflow is a response to demand from Flow clients for coworking space. After WeWork's retreat from the market during the pandemic, landlords began converting unused floors into flexible office space, and competitors like Industrious have capitalized on this trend. Workflow appears to be targeting a niche within this growing market, offering a more subdued and focused work environment.

    The company's branding continues Neumann's penchant for compound words, with Flow's mission statement emphasizing unity and wholeness. Workflow's website suggests a calm and designed-for-focus atmosphere, complete with mushroom coffee and sustainably-sourced furniture.