F
inal Offer, a home search and negotiation platform, has acquired Private Collection to expand its private listings technology. The deal brings nearly 2,000 additional listings or $1 billion worth of inventory onto Final Offer's platform. This move is aimed at solving the "extreme pain point" in the market today, according to co-founder Tim Quirk.

    Private Collection facilitates off-market transactions and provides a plug-and-play solution for brokerages to create and share private listings with their clients and colleagues. The company plans to integrate Private Collection's inventory into its Exclusive Listings portal but will maintain the existing site for a "reasonable amount of time."

    Quirk described the current listing process as "wildly inefficient" and unorganized, particularly for small and independent brokerages that lack technology to share private listings. Final Offer aims to provide a more organized and collaborative platform for agents to share off-MLS and coming soon listings.

    The acquisition also presents an opportunity to leverage offer data that has never been seen before, according to Derek Taylor of T3 Sixty. This pre-market first-party data set could be used to adjust pricing and marketing strategies.

    Consumers are demanding more listing options, including private listings, which give sellers more control over their listings. Final Offer sees this as an opportunity to provide the industry with services and products that meet these demands. Quirk emphasized that Final Offer is not taking a stance on the Clear Cooperation Policy but rather providing technology for its brokerage clients and agent clients.

    The integration of Private Collection's inventory into Final Offer's platform will further establish the company as a top player in the private listings technology space.