O
n the latest episode of the RealTrending podcast, OB Jacobi, co-president of Windermere Real Estate, shares his insights on the evolving role of multiple listing services (MLSs) and the impact of recent changes to the National Association of Realtors' Clear Cooperation Policy. As a leader who has navigated the industry for decades, Jacobi emphasizes the importance of staying true to one's values in decision-making.

    He attributes strong brokerage leadership to having clear values that guide decisions, even when faced with tempting opportunities. This approach not only helps leaders make informed choices but also attracts agents who share these principles. "People attracted to Windermere know and like our values, and they stand behind us," Jacobi notes.

    Avoiding unnecessary conflict is another crucial aspect of effective leadership, particularly in an increasingly competitive industry. Jacobi recalls a recent dispute with Compass, where he chose not to engage in social media fights, instead focusing on the core values that set Windermere apart.

    When discussing national brands' approach to local market power, Jacobi highlights the challenge of applying a one-size-fits-all strategy. "It's hard to govern from afar," he says, noting that regional differences make it difficult for franchisors to impose uniform customs across different markets.