Z
illow is launching a new social-first content series, following WNBA star Aliyah Boston as she buys her first home. The series, created with agency partner 72andSunny, offers an authentic look at the process of purchasing a first home and how Zillow's tools and partners make it easier. Throughout the series, Boston works with a Premier Agent to navigate her buying journey, uses Zillow's Buyability tool to determine what she can afford, and more.

    Buying a home is about turning dreams into reality, said Beverly Jackson, vice president of brand and product marketing at Zillow. Partnering with Aliyah on this milestone was a powerful moment, showcasing how the right tools, agent, and support can make all the difference. The path to homeownership is unique for everyone, and Aliyah's journey is particularly inspiring.

    The series launches on May 17th across Zillow's social media channels, coinciding with the start of the WNBA season. Episodes will be released throughout the season, culminating in a series finale on July 19th, which also marks the date of the WNBA All Star game taking place at the Fever's home court.