realestate

Zero Sum Game in Commercial Real Estate: Debunking the Win-at-All-Costs Myth

Successful transactions are those where both parties feel satisfied and valued, rather than one party feeling like they've "won" at the expense of the other.

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    The next time you’re sitting at the negotiation table, try to move away from the mindset of “if I win, you lose.”

    In a zero-sum game, terminology is often used in commercial real estate, in a given transaction, one party’s gain is another’s loss. (Getty Images/iStockphoto)

    The most successful transactions aren’t the ones where someone walks away feeling like they’ve “won” at the expense of the other.

Commercial real estate professionals gather at conference discussing win-at-all-costs strategies.