Z
illow has implemented new standards that will prevent property listings from appearing on its platform if they are not listed on the local MLS within one business day. This move aligns with the National Association of Realtors' Clear Cooperation Policy, which aims to promote fairness among buyers and prevent exclusive real estate listings.

    The policy targets agents who agree with sellers to list properties only on their brokerage website, rather than on the MLS. Zillow will no longer show these listings, but existing ones will remain on the platform. The company's goal is to ensure that all buyers have equal access to listings without being restricted by individual companies.

    Several real estate brokerages have pledged to follow Zillow's new standards, but others have criticized the move as a power play by the largest residential listing service. Homes.com accused Zillow of asserting its control over how listings are marketed and prioritizing profits over consumer protection.

    Zillow claims that its new policy will minimize confusion among consumers and promote fair access to real estate information for all buyers. The company aims to prevent private listing networks and restricted inventory, which can limit visibility and disproportionately affect first-time buyers, lower-income groups, and communities of color.