Z
illow President Susan Daimler reaffirmed the company's support for the Clear Cooperation Policy, which requires all publicly marketed homes to be listed on the MLS. However, she also emphasized the need for changes to NAR policies, including the elimination of its "no co-mingling" rule.
Daimler described private listing networks as "terrible" for consumers and agents, citing their anti-transparency nature and potential to disadvantage everyone involved in a sale. She noted that existing MLS structures already allow sellers to opt out of public listings while still making them available to other agents.
Zillow believes the rhetoric around pocket listings is exaggerated, with Daimler stating that few sellers require this level of privacy. The company advocates for allowing co-mingling of MLS and non-MLS listings, which would provide greater transparency and make it easier for consumers to see all available inventory.
Daimler argued that industry leaders who want to repeal the Clear Cooperation Policy are misguided, with a vested interest in private listing networks. She emphasized that sharing listings through the MLS results in maximum exposure, higher sale prices, and greater transparency.
Ultimately, Daimler warned that if the CCP is repealed, all brokerages will focus on their individual private listing networks, operating from a protectionist approach that disadvantages consumers and agents alike.
realestate
Zillow maintains stance against rival home listing platforms
President Susan Daimler reaffirms company support for Clear Cooperation Policy, criticizes private networks as detrimental to consumers and agents.
Read More - realestate
realestate
Brown & Riding Names New Real Estate Practice Head
Veteran leader with industry expertise and regional insight
Read More - realestate
realestate
LA's affluent neighborhoods face gentrification threat from investors
Fires may exacerbate LA's affordability crisis, pricing out low-income residents and making the area exclusive to the wealthy.
Read More
realestate
Maine's Housing Market Surprises with Resilience
Maine's Real Estate Market Begins to Balance After Years of Low Inventory and High Prices.