realestate

Zillow maintains stance against rival home listing platforms

President Susan Daimler reaffirms company support for Clear Cooperation Policy, criticizes private networks as detrimental to consumers and agents.

Z
illow President Susan Daimler reaffirmed the company's support for the Clear Cooperation Policy, which requires all publicly marketed homes to be listed on the MLS. However, she also emphasized the need for changes to NAR policies, including the elimination of its "no co-mingling" rule.

    Daimler described private listing networks as "terrible" for consumers and agents, citing their anti-transparency nature and potential to disadvantage everyone involved in a sale. She noted that existing MLS structures already allow sellers to opt out of public listings while still making them available to other agents.

    Zillow believes the rhetoric around pocket listings is exaggerated, with Daimler stating that few sellers require this level of privacy. The company advocates for allowing co-mingling of MLS and non-MLS listings, which would provide greater transparency and make it easier for consumers to see all available inventory.

    Daimler argued that industry leaders who want to repeal the Clear Cooperation Policy are misguided, with a vested interest in private listing networks. She emphasized that sharing listings through the MLS results in maximum exposure, higher sale prices, and greater transparency.

    Ultimately, Daimler warned that if the CCP is repealed, all brokerages will focus on their individual private listing networks, operating from a protectionist approach that disadvantages consumers and agents alike.

Zillow executive addresses investors at Seattle headquarters amidst industry competition.