The PURELEI brand, known for its jewellery and lifestyle products, has leased retail space at Ludgeristraße 29 in Münster. This transaction was brokered by Lührmann, which acted in an advisory and mediating capacity. The lease underscores PURELEI's growth strategy, which extends beyond its established online business and aims for a physical presence in selected city centre locations.
The new retail space covers approximately 119 square metres. Hunkemöller previously occupied these premises. Vanessa Martin, Consultant Retail Letting at Lührmann's Osnabrück office, commented on the significance of this new establishment. She stated that PURELEI represents a modern and fast-growing concept that enjoys high recognition among a digitally savvy target group. The brand integrates advantageously into the existing tenant mix and contributes to strengthening the attractiveness of the location.
Strategic location in Münster's shopping district
Ludgeristraße is one of Münster's primary shopping streets and, together with Prinzipalmarkt and Salzstraße, forms a core area of inner-city retail. This location is characterised by the presence of numerous national and international brands, making it a frequently visited destination for city centre visitors. PURELEI's decision for this location reflects the strategic importance of a prominent retail presence.
PURELEI, founded in 2016, has evolved from an originally digital jewellery brand into an internationally operating lifestyle company. The brand's range includes jewellery, accessories, and other lifestyle products inspired by the Hawaiian way of life. This development is manifested in the continuous expansion of its brick-and-mortar presence, complementing its strong online business. The deliberate choice of city centre locations underscores the company's expansion course.
- —Area: approx. 119 square metres
- —Previous tenant: Hunkemöller
- —Location: Ludgeristraße 29, Münster
- —Advisory/Brokerage: Lührmann
The opening of the branch highlights the dynamism in Münster's retail sector and the ongoing relevance of physical retail spaces for brands that were originally strongly digitally positioned. For Ludgeristraße, this means a further addition to the offerings, which expands the variety and appeal for consumers.
