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Aman: Location strategy and cultural heritage in the international luxury segment

Across its 36 properties worldwide, luxury hotel group Aman relies on exclusive locations and privileged access to significant cultural sites.

AI generatedAman: Location strategy and cultural heritage in the international luxury segment – AI-generated illustrative image
Aman: Location strategy and cultural heritage in the international luxury segment. Illustrative image generated using artificial intelligence (AI). The image does not depict a real property, person or event and is not a documentary photograph. Labelled in accordance with Article 50(4) of the EU AI Act.

Since its founding in 1988, hotel group Aman has pursued a business model geared towards exceptional locations and strict exclusivity. The brand's international portfolio currently comprises 36 sites worldwide. A key characteristic of this property strategy is immediate proximity to historically significant areas: a total of 14 of the group's properties directly border UNESCO World Heritage sites. Alongside physical positioning, the company relies on privileged access to cultural assets that remain closed to regular visitors.

Presence and partnerships in Indonesia

In Indonesia, this location concept is reflected across several enclaves. In Bali, Aman operates, among others, the Amandari resort near Ubud. The property offers guests access to the Tirta Empul water temple, part of the UNESCO World Heritage site, ahead of regular opening hours. This local integration is complemented by partnerships on the ground, such as access to the private residence of renowned scholar and artist Professor I Made Bandem in the village of Singapadu, where traditional musical forms such as Gender Wayang or Selonding are taught.

On Bali's east coast, Amankila is situated above the Lombok Strait. In cooperation with the royal family of Karangasem, the property enables the exclusive use of the Ujung Water Palace, located roughly 30 minutes away by car, for private evening events from 17:00 and 19:00 onwards respectively. East of Bali, the group operates Amanwana, a tented camp resort on the remote island of Moyo. The retreat is situated within a protected nature reserve on the Flores Sea and incorporates natural monuments such as the Mata Jitu waterfall into its programme.

On the island of Java, Amanjiwo, situated in the cultural heartland, rounds off the portfolio. On the resort grounds, a dedicated facility known as the Sasanatama area was created, devoted to traditional Javanese Jemparingan archery in the Gaya Mataram style. This ceremonial style was historically reserved exclusively for royal palaces; Amanjiwo represents the only location outside these palace walls where the tradition is practised.

Strategic properties in South-East Asia

The Cambodian market also demonstrates this consistent alignment with protected heritage zones. The Amansara resort is located approximately ten minutes by car from the Angkor temple complex. Hotel guests are offered the opportunity to visit the archaeological sites of the former Khmer Empire early in the morning from 04:30, ahead of regular visitor admissions. The combination of historic location quality and institutional ties forms the foundation for the brand's positioning in the top tier of international hospitality real estate.

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