Aroundtown has concluded a long-term lease agreement with hospitality operator Bob W for the serviced apartments currently being developed at Karl-Liebknecht-Straße 33 in Berlin. The lease agreement has a term of 15 years and includes an option for extension. The completion of the spaces, which are being transformed from a former office building, is scheduled for the fourth quarter of 2026.
The conversion will result in 285 serviced apartments. Each unit will feature a kitchenette. The property will also offer co-working areas, a lounge, a laundry room, and car and bicycle parking spaces to enhance user comfort. This concept addresses the demand for flexible accommodation options in central locations and adapts the property to the requirements of a highly frequented, internationally influenced site.
Strategic Repositioning and Location Advantages
Benjamin Albrecht, Head of Space Conversion at Aroundtown, stated that the conversion allowed them to harness the potential of a former office property towards an asset class with strong demand drivers, which led to this long-term lease agreement. He emphasised that the location directly on Alexanderplatz offers ideal conditions for a modern serviced apartment concept and that Bob W, as an experienced tenant, perfectly complements the urban environment.
The property is located in the central Berlin district of Mitte, directly on Alexanderplatz. This location is considered an important urban centre in the eastern part of the capital. The immediate vicinity offers diverse shopping opportunities, a wide range of gastronomic options, and sights such as the Berlin TV Tower. Alexanderplatz station, approximately 100 metres away, provides connections to S-Bahn and U-Bahn lines, regional transport, and other public transport options. Berlin Central Station and BER Airport are also quickly accessible from this location.
Cooperation and Bob W's Concept
Herman de Beer, VP Real Estate at Bob W, highlighted the significance of the close cooperation between the operator and the landlord. He explained that this collaborative approach enabled the development of a concept that meets the requirements of the building and the market, as well as the expectations of guests. Alexanderplatz is regarded by Bob W as a pioneering project and a preferred location for further expansion in Europe.
Bob W targets modern business and leisure travellers and offers flexible accommodation options ranging from a few nights to several weeks. The concept combines comfort, design-oriented character, and contemporary hospitality elements with the flexibility, spaciousness, and amenities of an apartment stay. Technological solutions support an efficient guest experience from booking to departure. With this conversion, Aroundtown is further developing the property for the long term and creating a new offering for short and long-term stays at one of Berlin's most central locations.
