The IPH Group has appointed Christian Zimmermann to the management board of IPH Marketing und Betriebsgesellschaft. He takes on this role alongside Marcus Eggers. IPH Marketing und Betriebsgesellschaft is a subsidiary of the IPH Group and focuses on increasing the attractiveness, footfall and value creation of retail properties.
The company offers marketing and operational concepts for retail properties, which complement the IPH Group's centre management services. The aim is to make retail locations functionally and economically successful for visitors, retailers and owners alike. Its expertise extends across various property asset classes.
Mr Zimmermann, who joined the IPH Group as Director in 2024, possesses extensive prior experience in the retail property sector. Previously, he was significantly involved in the design and implementation of strategies for retail locations. Marcus Eggers emphasises that Christian Zimmermann's experience will contribute to the strategic development of IPH Marketing und Betriebsgesellschaft by expanding the existing network and utilising internal synergies more effectively. This aims to strengthen customer support through partnership-based and tailored solutions.
Comprehensive service portfolio and strategic alignment
The services of IPH Marketing und Betriebsgesellschaft encompass a broad spectrum, ranging from enhancing and revitalising locations, to digital communication strategies, and innovative concepts such as pop-up stores. Additionally, strategic car park management to boost visitor numbers, the development of sponsorship and partnership models, and services for property owners and retail associations are offered. With this approach, retail locations are geared towards future viability and competitiveness.
Christian Zimmermann commented that retail properties today are vibrant marketplaces whose success depends on precisely tailored local concepts and strong partnerships. He stressed the importance of bringing together relevant stakeholders, developing individual solutions to increase attractiveness and generating additional footfall to create sustainable added value for owners, tenants and visitors. In this regard, the sum of the details is decisive, not one big breakthrough.
Christian Zimmermann's professional career
Before joining the IPH Group, Mr Zimmermann headed the Business Division REM at Unibail-Rodamco-Westfield Germany, which focused on the management of centres outside the URW-owned portfolio. Prior to that, as Director Shopping Center Management at URW Germany, he was responsible for up to 23 shopping centres in Germany and Austria. His career began in 2008 as Deputy Centre Manager at mfi Management Immobilien AG in the "Regensburg Arcaden". In 2011, he took over the "Pasing Arcaden" and was responsible for its market launch. For this, the "Pasing Arcaden" received the ICSC Award for the best new development.
