The Australia-based indoor cricket and sports technology concept, Century Cricket Centre, is set to open its first US outpost in New York City. The company has signed a 14,000 square foot lease at Thor Equities' 25 West 39th Street building, one block south of Bryant Park, tenant advisor Lee & Associates NYC announced on Tuesday.
The rent for the 15-year deal was not disclosed. However, according to CBRE data, the average asking rent for retail space in the nearby Herald Square neighbourhood was $394 per square foot in the second quarter of 2026.
The facility is expected to open in the coming months. It forms part of Century Cricket Centre's extensive US expansion plans, which envisage the opening of up to 30 locations over the next few years. At the debut US outpost on West 39th Street, the cricket concept will house its indoor batting facilities across the entire fourth floor of the 16-storey mixed-use Midtown building.
Century Cricket Centre joins the squash club Open Squash, which is located on the fifth floor of the building and offers several courts, as well as a fitness centre and a bar. Josh Lebowitz and Brad Schwarz of Lee & Associates NYC represented Century Cricket Centre in the lease. Thor Equities was represented by Thomas Capuano of Okada & Company.
Lebowitz stated that cricket has an enormous global following but limited penetration in the US. There are few opportunities to play, train, and experience the sport in an accessible indoor environment. He emphasised that Century Cricket Centre recognised an opportunity to bring a sport with a large and passionate fanbase to New York and ultimately to other markets across the country. Bryant Park was an ideal location for the brand's launch, offering a central position and good accessibility within Manhattan.
Capuano added that the cricket concept is an excellent fit for the building, as cricket is growing rapidly in the US, and there is a lack of high-quality indoor infrastructure. Built in 1907, the 25 West 39th Street building served as an engineers' society building until its conversion into an office building in 1961. Office tenants in the building include content creation platform Spotter and co-working company SparkLabs.
