A current housing study, conducted by Appinio on behalf of ImmoScout24, illuminates the motivations behind the search for housing in Germany. The results suggest that the search for a new home is frequently not primarily based on dissatisfaction with the existing living situation. Rather, it is changing needs and the desire for a more optimal adaptation to one's life stage that prompts people to act.
According to the survey, 39 per cent of respondents between 18 and 65 years old are currently looking for a new property. Of these, 18 per cent are interested in a rental property, 11 per cent in a property to buy, while 10 per cent are open to both renting and buying. Notably, 54 per cent of current seekers are fundamentally satisfied or very satisfied with their current home. For those interested in buying, this figure is even higher at 71 per cent.
Families as a driving force of demand
The study particularly highlights the role of families in the housing market. 50 per cent of households with children are currently actively searching for housing, compared to 29 per cent of households without children. Although search activity among families is high, at the same time, 69 per cent of these families express satisfaction with their current living situation. This finding supports the thesis that changing life circumstances, rather than a lack of satisfaction, are the deciding factor for a reorientation of living space.
The main reasons for seeking new housing are clearly defined. 26 per cent of seekers cite the need for more space as the primary reason. Almost equally relevant is the desire for a better location, mentioned by 25 per cent of respondents. Dissatisfaction with the existing flat or house is a decisive factor for 23 per cent of seekers, while 20 per cent aim for better amenities. Further motives include proximity to family or friends and lower housing costs, each cited by 15 per cent of seekers. A concrete desire for home ownership motivates 13 per cent.
Changing needs as a core factor
Nicolas Cheron, Managing Director of ImmoScout24, summarises the study results by emphasising that a housing search does not only begin when dissatisfaction has manifested itself. He explains that needs change throughout life, whether due to an increased demand for space or the necessity of a different location that better suits daily life. Particularly among families, it becomes clear how strongly such changes shape the search for a new home. The analysis thus clarifies that, in addition to specific problems with the current property, the shift in housing needs is the central reason for active market participation.
