iPlace Global, a company specialising in lead generation for the real estate sector, will operate under the new name PinLocal following its acquisition by AcqSoft at the end of 2025. The rebranding is accompanied by a strategic reorientation that envisages a more intensive integration of Artificial Intelligence and real-time data. These measures are intended to significantly increase the efficiency and reach of the company's services.
PinLocal currently operates six comparison platforms that connect consumers with essential property service providers. These include conveyancers, surveyors and removals firms. The platforms enable a transparent and efficient selection of suitable partners for various phases of the property process.
Strategic Expansion Through Technology
The acquisition by AcqSoft represents a clear commitment to technological advancement in property brokerage. The planned expansion of AI use aims to improve lead quality and optimise matching processes between customers and service providers. This includes analysing user preferences and market trends to provide tailored recommendations.
The integration of live data is another cornerstone of the new strategy. It is intended to ensure that the information offered on the platforms is always current and precise. This is particularly crucial in the dynamic property market, where prices, availabilities and service offerings can change rapidly.
- —The goal is to improve lead quality and matching processes through Artificial Intelligence.
- —Real-time data integration ensures current and precise information for users.
- —The platforms connect consumers with conveyancers, surveyors and removals firms.
The rebranding of iPlace Global to PinLocal and the associated technological investments position the company as a modern provider in the field of digital property services. The company's management expects these steps to strengthen its market position and foster growth in a competitive environment.
