International Workplace Group (IWG) is expanding its corporate presence in the German market. The group, which serves as the parent company of prominent operators such as Regus and Spaces, has launched a new format for the commercial workspace sector under the Humanly brand. The substantive focus of this concept is placed squarely on the areas of health and wellbeing. For its debut in the German market, the decision was made in favour of Düsseldorf, where the first location of the new line is now being established.
Expansion of the existing brand portfolio
With the launch of Humanly, the corporate group is responding to evolving requirements in the modern working world. To date, IWG has primarily covered traditional flexible office solutions, serviced offices and coworking setups through established subsidiaries such as Regus and Spaces. The new Humanly brand adds a dedicated focus on health-related aspects as well as the physical and mental wellbeing of users to this spectrum.
The integration of wellbeing amenities is gaining noticeable traction within the commercial property sector. By positioning Humanly as an independent entity within the group, the company reinforces its intention to provide differentiated space offerings that extend beyond mere desk and conference areas, placing occupier comfort at the forefront.
Düsseldorf selected as premiere location for the German market
The selection of Düsseldorf as the first location in the Federal Republic underscores the significance of the Rhine metropolis in the segment of flexible and specialised workplace models. As an established office market with a diversified economic structure, the state capital offers suitable conditions for the rollout of innovative workspace concepts.
Within International Workplace Group's operations, the Düsseldorf location marks the start of the broadened offering. The concept combines the operator's professional infrastructure with health and wellbeing facilities, allowing commercial occupiers to benefit from new environments in their day-to-day working lives going forward.
- —Launch of the new Humanly brand by International Workplace Group
- —Focus on health and wellbeing in the workplace
- —Portfolio expansion alongside established brands Regus and Spaces
- —Selection of Düsseldorf as the first location in the German market
