Property investors and owners continuously seek opportunities to increase the profitability of their assets. An often-overlooked strategy is the monetisation of unused spaces and the optimisation of existing advertising installations. These potentials can be unlocked without requiring proprietary investment, presenting an attractive option for maximising returns.
Specialised companies offer comprehensive support for this process. This involves systematically identifying and harnessing the additional revenue potential inherent in unused property spaces and existing advertising installations. For property owners and investors, this means they can enhance their portfolio without having to commit their own capital or incur additional operational expenditure.
Unlocking New Revenue Streams Through Digital Out-of-Home Advertising Installations
Unused spaces such as facades, gables, open areas, or car parks at high-traffic locations are suitable for the installation of digital out-of-home advertising. A provider takes on the entire process, from the initial site analysis and detailed planning to the necessary approval procedures, installation, commissioning, and final maintenance. The required infrastructure for this is fully financed by the provider. This generates an additional, long-term predictable source of income for the owner, without needing to modify the current use of the property.
Optimisation and Digitalisation of Existing Advertising Installations
Existing advertising spaces often also harbour untapped potential. An analysis of current advertising locations and a review of associated contracts can reveal optimisation opportunities. Classic analogue advertising spaces can be upgraded into powerful digital DOOH screens. This includes obtaining necessary permits, as well as procuring, installing, and commissioning the digital infrastructure – again, without investment costs for the owner. This leads to higher and long-term predictable revenues and simultaneously enhances the quality and attractiveness of the property.
A partner such as Wildstone acts as a central point of contact for the entire value chain, from developing a new advertising location to optimising an existing advertising installation. The company boasts a Europe-wide portfolio of over 5,700 advertising spaces in six countries and brings extensive experience in the development, digitalisation, and management of out-of-home (OOH) infrastructure. This expertise allows for the efficient integration of property, infrastructure, and OOH know-how.
- —Additional, long-term predictable income
- —No proprietary capital investment required
- —Minimal operational expenditure for the owner
- —Increased attractiveness of the property
