Hamburg will gain a new culinary address with the New York Slice Club. The opening of a flagship store is planned for 31 July 2026 in a central location in the city centre, at the corner of Neuer Wall and Alsterarkaden. The concept of the New York Slice Club aims to combine the uncomplicated dining culture of classic New York slice shops with modern pizza craftsmanship. Large, handmade pizza slices and pizzas with a diameter of over 50 cm will be offered, characterised by a thin, crispy sourdough base and selected ingredients. These will be available for consumption on site with views of the Alster and the Rathaus, as well as for takeaway, to present New York food culture in an accessible format.
The slice is understood as more than just a piece of pizza, finding its origins in New York's Italian immigrant neighbourhoods as a quick meal for workers and developing into an integral part of the city's culture. For decades, slice shops there served as social meeting points, whether for lunch, after work, or as a late snack, and continue to shape New York's culinary cityscape. This specific way of life is to be transferred to Hamburg by the New York Slice Club.
The concept was intensively developed over a twelve-month period, including detailed on-site research in New York. According to Nicolas Rux, Managing Director of the New York Slice Club, the team travelled to New York several times to visit legendary slice shops and analyse their production techniques, recipes, and service cultures. The result of this work is an independent interpretation for the German market, which takes into account both New York and Neapolitan roots.
The store's interior was consistently designed to link the aesthetics of metropolitan New York with the historic architecture of the Alsterarkaden. A curved, highly polished stainless steel counter in the style of classic New York diners forms the centre of the store. An approximately ten-metre-long LED video wall opposite the counter visually underlines the urban atmosphere. Throughout the interior, materials such as brushed and mirror-polished stainless steel were combined with seamless micro-cement, stone-grey leather, and design elements in the corporate colour "NY Blue". The design coherence extends to details such as the self-order kiosks and the packaging design.
The choice of location in the historic Alsterarkaden was deliberate, as this area between Jungfernstieg, Rathausmarkt, and Neuer Wall is a frequented meeting point for visitors and locals. Adrian Kuras, founder and CEO of 60 seconds to napoli, stated that the New York Slice Club should not only be a place for pizza slices but also establish itself as a meeting point with community events and DJ sets. The aim is to establish the slice shop culture beyond Hamburg throughout the entire republic. For the opening on 31 July 2026, in addition to the culinary offerings, musical accompaniment and exclusive, branded cookie bags as giveaways are planned, which embrace and independently interpret the inspiration of New York slice shops.
