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s AI continues to evolve, companies are launching tools aimed at improving agent efficiency. However, tech leaders emphasize that these tools can't replace the human touch. Key points include:

    New AI-driven assistants are designed to streamline workflows and administrative tasks, freeing up agents' time for prospecting and relationship-building.

    A 2024 report concluded that AI can take on 80% of an agent's workflow, leading some to wonder if having an AI assistant is as mission-critical as a smartphone. Luis Poggi, co-founder and CEO of HouseWhisper, believes that agents who don't adopt AI will be left behind.

    HouseWhisper functions as a "teammate" for real estate professionals, helping to coordinate updates across existing CRMs and applications. However, it won't replace human outreach or relationship-building.

    Pritesh Damani, CTO of Real Brokerage, notes that there's a learning curve in understanding what AI can do and how to effectively utilize it. Real offers its own AI assistant, Leo, which helps agents with this learning curve by prompting them for the right inputs.

    While AI tools like HouseWhisper and Leo are designed to help real estate professionals work more efficiently, they aren't a replacement for human agents. "The human touch is not going away anytime soon," Damani said.

    Other companies, such as Lofty and Canopy MLS, are also introducing AI assistants to help manage leads, scheduling tasks, and internal content. Despite concerns about the technology, AI will likely play an increasing role in real estate.