H
oma, a proptech startup that charges a flat $1,195 fee, just completed its inaugural AI‑assisted home sale in Florida and is targeting Texas and California for next‑year expansion. The company’s goal is to blend artificial intelligence with human expertise to streamline the buying process. While the original concept promised a fully DIY, AI‑driven experience, early results in Florida revealed that buyers still value the guidance of a human agent. Homa therefore keeps a small team of agents on hand, using technology to manage paperwork and negotiations while the agents focus on client support.

    A key advantage of Homa’s model is the way it handles commissions. In many listing agreements, if a seller pays the buyer‑agent commission but the buyer represents themselves, the listing agent keeps the entire fee. Homa acts as a transaction broker, allowing the commission to be split and then refunding the buyer the full amount, minus the flat fee. On a $400,000 home with a 3% buyer commission, this translates to roughly $12,000 saved.

    The platform has attracted not only seasoned buyers but also first‑time, tech‑savvy purchasers who are keen to avoid traditional costs. “AI‑powered transactions prove that buyers can take full control of their biggest purchase,” CEO Arman Javaherian says. “By delivering expert knowledge directly to consumers, we eliminate agent bias and lower barriers to homeownership.” Politicians have noted that easing access to affordable housing is a top priority, and Homa’s model aligns with that goal.