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lint Skutchan of T3 Sixty discusses the “beauty” of the MLS system in the Ask T3 series, offering guidance for firms under pressure. The series, hosted by T3 Sixty’s leadership, tackles major real‑estate questions with industry experts. Skutchan stresses that MLSs must highlight transparency, fairness, and exposure as the hallmarks of North America’s market. He warns that market fragmentation erodes this beauty and calls for clear, consistent messaging from MLSs and their associations to defend the comprehensive marketplace.

    In the post‑Sitzer/Burnett era, Skutchan urges a shift from compulsory models to incentive‑driven cooperation. “We need to double down on collaboration,” he says, noting that many leaders share this view. A robust, transparent MLS fuels economic activity and community impact, but breaking the system introduces risks. While exclusive listings can be useful, Skutchan advocates an adaptive, not prescriptive, approach, allowing brokers to innovate without turning exclusivity into the norm.

    Brokerage consolidation pressures MLSs to merge further. Skutchan points out that the bottom 250 of roughly 500 U.S. MLSs generate only 3 % of revenue, whereas the top half can afford better staffing and resources. This imbalance may prompt more partnerships among similarly sized entities.

    Skutchan emphasizes broker outreach as essential in a shrinking MLS landscape. “MLSs must re‑engage brokers, spend time with them, and understand what motivates participation,” he says, echoing advice from Realty Alliance CEO Craig Cheatham. Effective outreach will be mission‑critical for MLSs to maintain a highly efficient system.