J
ohn Coleman, a Realtor in Washington D.C., has gained internet fame with his cheerful video tours of properties for sale. Using a selfie stick, he films himself delivering the same catchphrase: "Do you want to see what you get for just over $1.8 million in Washington, D.C.? Let's check it out!" His short videos, typically 30-60 seconds long, offer potential buyers and nosy lurkers alike a punchy open house tour without leaving their couch.
Coleman's videos showcase his real estate knowledge, high-quality video, and good-natured delivery. He swoons about the home's amenities, highlights neighborhood hot spots, and drops random facts. Over the past year, he has posted video tours of about 200 homes – almost all in the District – and seen his Instagram following skyrocket from 1,200 people to over 40,000.
Coleman attributes his success to the same reason HGTV is worth billions: people love looking at houses. His consistent approach makes viewers know what to expect when they see him on camera. While internet acclaim arrived quickly for Coleman, his path to becoming a Realtor was slower. He moved to Washington in 2007 and landed a job as a consultant, but it didn't suit him. In 2014, he befriended Jason Martin, a Realtor who encouraged him to enter the field.
Coleman's Instagram reels have made him a must-see for D.C. home obsessives. He spends 15-20 hours a week filming, editing, and posting his videos, which often lead to connections with buyers and sellers and establish his brand. Other real estate agents in the city have taken note of Coleman's success, praising his energy and personality.
Coleman engages with users by answering questions about the home's design or neighborhood, responding to opinions on the property, and sharing personal anecdotes. His comments section is filled with opinions on D.C.'s housing market, with some commenters expressing incredulity at the prices commanded by homes in the city. Despite this, Coleman remains optimistic about his success and plans to continue creating content for his audience.
